What are the types of Google ads?

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to create and display ads on Google’s search engine results pages, as well as on other websites and mobile apps. With over 3.5 billion searches per day, Google Ads is a powerful tool for businesses to reach their target audience and drive traffic to their website. In this article, we will discuss the different types of Google Ads and how they can benefit businesses.

1. Search Ads
Search ads are the most common type of Google Ads. These ads appear at the top or bottom of Google’s search engine results pages (SERPs) when a user searches for a specific keyword or phrase. They are marked with a small “Ad” label and are usually displayed in a text format. Search ads are highly targeted, as they appear to users who are actively searching for a particular product or service. This makes them an effective way to reach potential customers and drive traffic to a website.

2. Display Ads
Display ads are visual ads that appear on websites and mobile apps that are part of Google’s Display Network. These ads can be in the form of images, videos, or interactive media. Display ads are targeted based on a user’s interests, demographics, and browsing behavior. They are a great way to increase brand awareness and reach a wider audience, as they can be displayed on millions of websites and apps.

3. Video Ads
Video ads are a type of display ad that appears on YouTube and other websites that are part of Google’s Display Network. These ads can be in the form of skippable or non-skippable videos, and they can be targeted based on a user’s interests, demographics, and search history. Video ads are a powerful way to engage with potential customers and showcase a product or service in a visually appealing way.

4. Shopping Ads
Shopping ads, also known as Product Listing Ads (PLAs), are ads that appear on Google’s search engine results pages when a user searches for a specific product. These ads include an image, title, price, and store name, making it easier for users to compare products and make a purchase. Shopping ads are highly effective for e-commerce businesses, as they can drive qualified traffic to their website and increase sales.

5. App Ads
App ads are a type of display ad that appears on Google’s Display Network and is targeted towards users who are likely to download or engage with a mobile app. These ads can be in the form of text, images, or videos, and they can be targeted based on a user’s interests, demographics, and app usage. App ads are a great way for businesses to promote their mobile apps and increase downloads and engagement.

6. Local Ads
Local ads, also known as Local Service Ads, are a type of search ad that appears at the top of Google’s search engine results pages when a user searches for a local service, such as a plumber or electrician. These ads include a business’s name, phone number, and reviews, making it easier for users to contact and hire a local service provider. Local ads are a great way for small businesses to reach their target audience and increase their online visibility.

7. Discovery Ads
Discovery ads are a new type of ad that appears on Google’s Discover feed, YouTube, and Gmail. These ads are highly visual and can be in the form of images or videos. They are targeted based on a user’s interests, search history, and demographics. Discovery ads are a great way for businesses to reach potential customers who are interested in their products or services but may not be actively searching for them.

In conclusion, Google Ads offers a variety of ad types to help businesses reach their target audience and achieve their marketing goals. Whether it’s increasing website traffic, promoting a mobile app, or driving sales, there is a Google ad type that can help businesses achieve their objectives. By understanding the different types of Google Ads and their benefits, businesses can create effective ad campaigns and reach their target audience effectively.

What are the types of Google ads?

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