How do I stop emails going to junk in Mailchimp?

Email marketing is a powerful tool for businesses to reach out to their customers and promote their products or services. However, one of the biggest challenges faced by email marketers is ensuring that their emails are delivered to the recipient’s inbox and not marked as spam or sent to the junk folder. This can greatly affect the success of an email campaign as emails that end up in the junk folder are less likely to be opened and read by the recipient. In this article, we will discuss how you can stop emails from going to junk in Mailchimp, one of the most popular email marketing platforms.

1. Use a Clean and Verified Email List

The first step to ensure that your emails are delivered to the recipient’s inbox is to have a clean and verified email list. This means regularly cleaning your email list to remove inactive or invalid email addresses. Mailchimp has a feature called “Cleaned Contacts” that automatically removes email addresses that have bounced or marked your emails as spam. This will not only improve your email deliverability but also save you money as you will not be sending emails to inactive or invalid email addresses.

2. Authenticate Your Domain

Email authentication is a process that verifies the sender’s identity and ensures that the email is not forged or sent from a spammer. This is done by adding SPF, DKIM, and DMARC records to your domain’s DNS settings. Mailchimp has a step-by-step guide on how to authenticate your domain, and once it is done, your emails will have a higher chance of being delivered to the recipient’s inbox.

3. Avoid Spam Trigger Words and Phrases

Spam filters are becoming more sophisticated, and they can detect spam trigger words and phrases in your email content. These are words or phrases that are commonly used in spam emails, and if your email contains them, it is more likely to be marked as spam. Some examples of spam trigger words are “free,” “limited time offer,” “discount,” and “click here.” To avoid this, make sure to use a spam checker tool before sending out your emails.

4. Personalize Your Emails

Personalization is key to a successful email marketing campaign. It not only makes your emails more engaging but also helps in avoiding the spam folder. Personalized emails have a higher chance of being opened and read by the recipient as they feel more relevant and tailored to their needs. Mailchimp has a feature called “Merge Tags” that allows you to personalize your emails by adding the recipient’s name, location, or any other information you have collected.

5. Segment Your Email List

Segmenting your email list means dividing it into smaller groups based on certain criteria such as demographics, interests, or purchase history. This allows you to send targeted and relevant emails to each group, increasing the chances of your emails being opened and read. It also helps in avoiding the spam folder as your emails are more personalized and less likely to be marked as spam.

6. Monitor Your Email Deliverability

Mailchimp has a feature called “Delivery Doctor” that allows you to monitor your email deliverability. It shows you the percentage of emails that were delivered, bounced, marked as spam, or unsubscribed. This will help you identify any issues with your email deliverability and take necessary actions to improve it.

7. Test Your Emails Before Sending

Before sending out your email campaign, it is important to test it first. Mailchimp has a feature called “Preview and Test” that allows you to see how your email will look on different devices and email clients. This will help you identify any formatting or display issues that may affect the deliverability of your emails.

In conclusion, stopping emails from going to junk in Mailchimp requires a combination of strategies such as having a clean email list, authenticating your domain, avoiding spam trigger words, personalizing your emails, segmenting your email list, monitoring your email deliverability, and testing your emails before sending. By following these tips, you can improve your email deliverability and ensure that your emails reach the recipient’s inbox, resulting in a successful email marketing campaign.